Design Trends to Watch for in Marketing Collateral in 2021

March 13, 2024

As the new year approaches, businesses are beginning to look ahead to the design trends that will shape their marketing collateral in 2021. With an ever-changing landscape of consumer preferences and technological advances, it is essential for companies to stay ahead of the game and embrace the latest design trends to attract and engage their target audience. Here are some of the design trends to watch for in marketing collateral in 2021:

1. Minimalistic design

Minimalistic design has been gaining popularity in recent years, and it is expected to continue to be a prominent trend in 2021. Clean, simple layouts with plenty of white space can help to communicate a message clearly and effectively, without overwhelming the viewer. Minimalistic design also lends itself well to mobile devices, as it is easily adaptable to smaller screens.

2. Bold typography

Typography can have a significant impact on the overall look and feel of a marketing collateral piece. In 2021, bold typography is expected to be a popular choice, as it can help to grab the viewer’s attention and make a statement. Mixing different font styles and sizes can also add visual interest and create a unique and memorable design.

3. Vibrant colors

Bright, bold colors are set to make a comeback in 2021, as businesses look to inject some energy and excitement into their marketing collateral. Vibrant colors can help to capture the viewer’s attention and evoke emotion, making the design more memorable and engaging. Using color gradients and duotones can also add depth and dimension to the overall aesthetic.

4. Illustrations and animations

Illustrations and animations can help to bring a marketing collateral piece to life and create a more dynamic and engaging experience for the viewer. In 2021, businesses are expected to incorporate more hand-drawn illustrations, vector graphics, and animated elements into their designs to create a unique and visually appealing look.

5. Personalization

Personalization is a key trend in marketing collateral, as businesses seek to create a more tailored and relevant experience for their customers. By incorporating personalized elements such as the recipient’s name, interests, or preferences into the design, companies can create a stronger connection with their audience and increase engagement.

Overall, the design trends to watch for in marketing collateral in 2021 are focused on creating a more visually appealing, engaging, and personalized experience for the viewer. By embracing these trends and staying ahead of the curve, businesses can enhance their brand image, capture the attention of their target audience, and drive better results in the new year.

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Design Trends to Watch for in Marketing Collateral in 2021

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