Klaviyo Pricing: What You Need to Know Before Signing Up

May 2, 2024

Klaviyo is a powerful email marketing platform that has become increasingly popular among online businesses. With its advanced features and customizable options, Klaviyo has helped many businesses improve their email marketing efforts and increase sales. However, one key factor that potential users should consider before signing up for Klaviyo is its pricing structure.

Klaviyo offers a tiered pricing model, which means that the cost of using the platform varies depending on the size of your email list and the number of emails you send each month. This can make it difficult for businesses to accurately predict their monthly costs, especially as their email list grows.

Before signing up for Klaviyo, it's important to carefully review their pricing structure and understand how it will impact your business. Here are some key factors to consider:

1. Pricing tiers: Klaviyo offers three pricing tiers based on the number of contacts in your email list. The tiers are determined by the total number of contacts you have, not just the number of subscribers who receive your emails. This means that if you have multiple segments or lists, each contact could be counted multiple times towards your total.

2. Email volume: In addition to the number of contacts, Klaviyo also charges based on the number of emails you send each month. This can significantly impact your costs, especially if you have a large email list but only send a few emails per month. It's important to accurately estimate your email volume to avoid any unexpected charges.

3. Additional features: Klaviyo offers a range of additional features that can help you improve your email marketing efforts, such as A/B testing, segmentation, and personalized recommendations. However, some of these features may come at an additional cost. Before signing up, make sure to review the pricing for these features and consider whether they are essential for your business.

4. Discounts: Klaviyo offers discounts for annual billing, which can help you save money in the long run. If you're confident in your decision to use Klaviyo and are willing to commit to a full year of service, opting for annual billing could be a cost-effective option.

In conclusion, Klaviyo is a powerful email marketing platform that can help businesses improve their email marketing efforts and drive sales. However, before signing up, it's important to carefully review their pricing structure and consider how it will impact your business. By understanding the pricing tiers, email volume, additional features, and discounts available, you can make an informed decision about whether Klaviyo is the right choice for your business.

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Klaviyo Pricing: What You Need to Know Before Signing Up

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