LinkedIn Marketing Trends to Watch in 2021

March 14, 2024

LinkedIn has become one of the most powerful platforms for businesses to reach, engage, and convert their target audience. As we head into 2021, it's important for marketers to stay abreast of the latest trends in LinkedIn marketing in order to stay ahead of the curve and maximize their success on the platform. Here are some LinkedIn marketing trends to watch in 2021:

1. Video content will continue to dominate: Video content has been a major trend in social media marketing for several years now, and it's only becoming more popular on LinkedIn. In 2021, expect to see more businesses leveraging video content to engage with their audience, showcase their products and services, and establish their thought leadership.

2. Personalization will be key: With the influx of content on LinkedIn, personalization is becoming increasingly important for marketers to cut through the noise and reach their target audience. In 2021, expect to see more businesses using data-driven insights to deliver personalized content to their LinkedIn connections, resulting in higher engagement and conversions.

3. LinkedIn Stories will gain traction: LinkedIn introduced Stories in 2020, and in 2021, we expect to see more businesses leveraging this feature to share behind-the-scenes content, showcase company culture, and engage with their audience in a more casual and casual way. authentic way.

4. Virtual events and webinars will continue to rise: With the ongoing pandemic limiting in-person events, virtual events and webinars have become increasingly popular on LinkedIn. In 2021, expect to see more businesses hosting virtual events and webinars to build brand awareness, generate leads, and establish themselves as industry leaders.

5. Influencer marketing will grow: Influencer marketing has become a major trend in social media marketing, and it's only going to continue to grow on LinkedIn in 2021. Businesses will partner with influencers to reach their target audience, showcase their products and services, and drive engagement and conversions.

6. Employee advocacy will become more important: Employee advocacy has always been important on LinkedIn, but in 2021, we expect to see businesses focusing even more on empowering their employees to be brand advocates. By sharing company updates, thought leadership content, and industry insights, employees can help increase brand visibility and engagement on LinkedIn.

In conclusion, as we head into 2021, marketers should keep an eye on these LinkedIn marketing trends to stay ahead of the competition and maximize their success on the platform. By leveraging video content, personalization, LinkedIn Stories, virtual events, influencer marketing, and employee advocacy, businesses can create a strong presence on LinkedIn and drive meaningful results for their brand.

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LinkedIn Marketing Trends to Watch in 2021

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